ROCK YOUR ART BIZ! | Business & Marketing Tools for Artists
THE EVENT DEBRIEF - WORKSHEET
What is an Event Debrief?
Once you finish an event, for example, hosting an Open Art Studio or an art gallery exhibit, it's important to evaluate the success of the event and learn from it. After the event closes is the perfect time to pause and reflect on what went well, and what could use improvement. This is an essential business exercise to acknowledge where you were successful so you can repeat those things next year, and make a game plan to improve upon the weak areas.
EVENT DEBRIEF QUESTIONS TO ASK YOURSELF:
• What went well?
• What didn’t go so well?
• What have I learned?
Q1 // WHAT WENT WELL?
It's important to kick-off the process on a positive note! Celebrate the things that worked well! All too often we focus on areas of improvement. So, take this time to really celebrate your accomplishments!
Examples may be:
“I had an assistant prepared to help me.”
“I was prepared in advance!”
“I reached my visitor goal”
List 3 things you can celebrate!
Q2 // WHAT DIDN’T GO SO WELL?
The key here is to state facts and observations, and try to be as specific as possible.
Some examples might be:
“I did not reach my sales goal by $2000.”
“My assistant did not capture the visitors’ addresses.”
List 3 things that did not go so well / and or areas for improvement:
Q3 // WHAT HAVE I LEARNED?
This is a powerful question that opens our minds to what we learned from our experience, and make note of it so we can put these lessons in action next time.
Some examples might be:
“I’ve learned that if I tell the story behind the painting, the viewers are more engaged, and that resulted in sales.”
“I learned that 80% of the people who bought paintings this year are prior customers.”
“I learned that waiting to hang the art the night before leaves me stressed out for the day of the event.”
List 3 lessons learned:
HOW TO CREATE SOLUTIONS FROM YOUR ANSWERS:
STEP 1: Identify the top 3 most important issues.
STEP 2: For each issue, be curious and ask yourself,
How can I….?
How could I possibly….?
What solutions might there be to….?
STEP 3: Brainstorm solutions
Possible solutions / strategies
Ways for improvement
Ideas to test out
STEP 4: Choose your #1 way to improve for next year.
STEP 5: Make an action plan, with due dates, to implement your #1 solution.
STEP 6: Follow-through for results!
STEP 1: WHAT DID NOT GO WELL:
→ I didn’t sell as much art as I thought I would. I sold $2000 less than my goal.
STEP 2: ASK QUESTIONS FOR SOLUTION POSSIBILITIES:
→ What can I do to increase sales next year?
→ How could I possibly increase art sales next year?
→ What solutions / strategies would help me sell more art next year?
STEP 3: BRAINSTORM POSSIBLE SOLUTIONS
→ Cultivate positive relationships with my target market. (People buy from people they know, like and trust!)
→ Get clear on what my artwork is about and define what my art’s unique benefit is so I can communicate it clearly to my potential customer
→ Implement marketing strategies to connect with my ideal collector
STEP 4: Choose 1 strategy / improvement to focus on implementing
It’s usually a good idea to choose what is the easiest thing to implement with the biggest impact.
STEP 5: MAKE AN ACTION PLAN ---
For example: If I choose to focus on the strategy: Connect with and cultivate positive relationships with my target market. (People buy from people they know, like and trust!)
Identify who my ideal collector is so I can tailor my marketing to reach them - by (due date)
Get clear on what my artwork is about and define what is my art’s unique benefit so I can communicate it clearly to my ideal collector in a way that resonates with them- by (due date)
Draft a story about my art and it’s unique value that is compelling to my ideal collector so I can share it in my marketing content - by (due date)
Implement marketing strategies, on-line and off-line, to connect with my ideal collector - by (due date)
Take action to cultivate a more meaningful relationship with my past buyers, visitors and ideal target collectors - by (due date)
STEP 6: FOLLOW THROUGH FOR RESULTS!
WANT SUPPORT TO GO THROUGH THE DEBRIEF PROCESS?
I would be honored to support you and work one-on-one to debrief your event, clarify an
action plan and provide accountability so you can follow-through for results.
Book a FREE 20-minute Art Business Strategy Session here!